©2019 by Curtis Kingrea.

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CULTURAL STUDY ON DRAG

This was a two semester long cultural deep dive on all things drag. It includes a docu-mini and podcast exploring: what drag is, it's purpose, who it's for, and who can do it.

Joseph shared a drawing with you 6_edite

ZIPPO & GAMING

We were asked to help Zippo find a way into the e-sports world. And great balls of fire, did we find an ACTUAL insight?

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LIVE CLIENT SPRINT: CASPER

Casper asked us to help transform them from a "mattress-in-a-box" company to a sleep company. Click to learn more about how humans are "slumber-fluid" and how that influenced our recommendation for Casper.

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PURELL: 30 SECOND SPOT

Making a 30 second spot sounds easy enough, but doing it with no talking or VO and only using two art cards proved to be difficult. See how we used an insight on the brand to make a simple yet categorically differentiated spot for Purell.

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LET'S KEEP IT BRIEF: COOKOUT

If you've never experienced the wonder that is Cookout, from their 40+ milkshakes to their cheap prices, you're missing out. Click to see what we recommended for Cookout to do to take on national QSR restaurants.

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LET'S KEEP IT BRIEF PT. 2: DOTS

Candy is simple yet plays such a large role in our lives. It's used for leisure, holidays, and romance. However, candy advertisements are everything but simple and miss the real role candy plays in our everyday lives. Luckily for you, we figured it out.

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LET'S KEEP IT BRIEF PT. 3: CAFÉ BUSTELO

Pick a problem and then pick a brand to solve said problem. United States immigration is a huge problem to solve for, but that didn't stop us from trying.